Sexual Harassment Leaves Its Mark
Two out of three women experience sexual harassment in their everyday lives. The “Unsilence the violence” campaign by Scholz & Friends for TERRE DES FEMMES draws attention to this alarming figure. The women's rights organization is setting an example against sexual harassment at well-known female bronze statues in Munich, Berlin and Bremen, using a phenomenon that occurs frequently: these bronze statues are repeatedly touched on the breasts by passers-by. This leaves its mark - just as it does on victims of sexual harassment. However, the women affected often remain silent for fear of not being taken seriously or even being accused themselves. And far too often, society simply looks the other way. The Enchanting Juliet in Munich, Frau Rhein at the Neptune Fountain in Berlin and the Youth at the Hoetgerhof in Bremen visibly show the decades of assaults by passers-by. All three statues feature an installation with the unmistakable message “Sexual harassment leaves its mark”, which is intended to encourage the public to pause and reflect.
- New York Festivals (Gold) // Cannes Lions (Bronze) // Effie Germany (Bronze) // The Best Agency (Gold) // London International Awards (Silver & 3x Gold)