On a Mission With Jason Statham: The New Transporter From Volkswagen Commercial Vehicles Takes Off
02/10/2025 – Under the motto “Ready For Your Mission”, the global lead agency Scholz & Friends is bringing the new Volkswagen Commercial Vehicles van with action star Jason Statham onto the road.
Volkswagen Commercial Vehicles is premiering its new TV commercial for the launch of their new Transporter during the German broadcast of Super Bowl LIX. The campaign comes from global lead agency Scholz & Friends and highlights the unique features of the new Transporter in a series of commercials and digital content, from its impressive load capacity and superior driving characteristics to state-of-the-art safety features.
The face of the campaign is none other than Hollywood star Jason Statham, who rose to fame with the film series “The Transporter”. Despite having a real action hero as a testimonial, Volkswagen Commercial Vehicles celebrates above all the “Everyday Heroes” in the campaign - namely the target groups. The protagonists, such as fleet decision-makers, couriers or logistics service providers, are not impressed by the action in the campaign film. They go about their work as usual, while Jason Statham, alias Frank Martin, quotes the rules familiar from the film series in typical style. In the end, it becomes clear that even though “The Transporter” is involved, it only needs the Volkswagen Transporter to get the job done.
“With Jason Statham, we were able to win a Hollywood star for our campaign who not only fits perfectly because of the Transporter film series, but has also enjoyed great popularity among our target group for many years. His charisma draws a lot of attention to our new Transporter and shows with a wink who the original is. After all, our Transporter invented this vehicle segment. And we are proud to be able to say: The Transporter drives Transporter!” says Sandra Waidelich, Head of Global Marketing & Sales Experience Volkswagen Commercial Vehicles.
Tim Bange, Executive Creative Director at Scholz & Friends Hamburg: “We wanted to introduce the new Transporter in a competitive segment with the self-confidence of the market leader. That's why not only our vehicle is the star of our campaign, but another Transporter makes an appearance: Jason Statham, alias Frank Martin, forces his way into the scene and thinks he knows what's important. However, he loses the comparison with the Volkswagen Transporter. After all, to master the missions of our target group, you need a robust all-rounder.”
The campaign includes TV, CTV, OOH, print, online programmatic banners, online special formats, social paid, social organic.