Uber and Scholz & Friends recharge brand promise

The Uber Mobility campaign by Scholz & Friends is entering the next round under the established brand claim “Bin gleich da” (I‘ll be right there").

Sometimes having your own car is not the best way to get to your loved ones quickly, reliably and comfortably. For those who still don't want to give up the advantages of private transportation, there is Uber - this is the core message of Uber's new brand campaign. The claim “Bin gleich da.” (“I‘ll be right there"), which was introduced in 2022 in collaboration with the lead agency Scholz & Friends, is once again at the center of the campaign.

“'I'll be right there' is a message and communication platform for us that emotionally charges our value proposition of 'getting from A to B quickly, conveniently and reliably'. Ten years after our launch in Germany, we have not only arrived in numerous German cities, but also in the everyday lives of many people and in this campaign we show the moments when Uber makes the difference,” says Franziska Walter, Director Marketing Uber DACH & Netherlands.

Robert Krause, Managing Director Creation at Scholz & Friends: “We show the connecting role Uber plays in the lives of customers and how it naturally becomes part of the real and valuable moments of everyday life - and what could be better than bringing people together, especially in this day and age.”

The campaign is accompanied by Clueso's song “Flugmodus”, which supports the message both lyrically and musically.

The campaign, which includes digital and social media as well as large-scale OOH measures, will run from mid-October in the metropolitan regions of Berlin, Cologne, Frankfurt, Munich, Düsseldorf and Hanover.

Rune Milton is responsible for the moving image content as director (production: Tony Petersen Film). The photographs were taken by Lennart Ritscher.

Scholz & Friends has been the lead agency for the Uber and Uber Eats brands in Germany since 2022. Earlier this year, the agency implemented an extensive adaptation of the successful “Bin gleich da.” campaign for other European markets such as Belgium, the Netherlands, Sweden, Ireland, Poland and Romania.