Road to McDrive^®

The standardized city light posters (backlit illuminated and framed poster spaces) along main roads have the exact same size and aspect ratio like the McDrive^® service window.

To bring the perfect McDrive^® illusion to the streets, we individually selcted posters with the perfect angle at intersections. A life-like-drive-thru experience has been created - mimicking the point of view of a customer.

Real crew members from McDonald’s were featured to make the visual experience as authentic as possible.